Alex Cameron Returns With Single Sara Jo Video

Annabel Kean / Photo credit: Ref Fellner / Thursday 18th November, 2021 11:57AM


Everyone’s favourite Australian is back with a new tune and a new story to tell on gorgeous comeback track ‘Sara Jo’. Last heard spinning pop-rock yarns on 2019 album Miami Memory, the return of Alex Cameron sees the charming crooner embodying a man disillusioned with modern day woes, and setting his sights on finding who to blame for it all. Never one to shy away from rattling the odd cage, Cameron belts out his frustrations over anti-vax scare mongering, toxic masculinity and impossible beauty standards in a chorus ripe for a stadium sing-alongs. Delightfully paired with visuals featuring Cameron’s signature dance moves in idyllic Croatian landscapes, he asks "Who told my brother that his kids are gonna die from this vaccine?", "Who told my father that he doesn’t have to pay for counselling?" and "Who told my sister that she’s never gonna be no beauty queen?". From peek-a-boo beginnings to a glorious belly flop ending, Cameron’s self-directed video for ‘Sara Jo’ is best followed by his own rambling words on the track, which you can read below…

“Man, I used to be such an idiot. I still am an idiot, but I used to be one too. That’s the template of a Mitch Hedberg joke. The sentiment orbits around me constantly. Judgement in retrospect. Evolving identities that change just as much as they stay the same. I can even hate thoughts I’ve had and decisions I’ve made in the past. Cringe at the old me. Oblivious to how I’ll view this enlightened version of myself in hindsight. Cause man, I used to be such an idiot. Good thing I’ve improved since then. I put in the work. I listened. I learned. I’m malleable like that. Good for me. Those awful thoughts are no longer mine. Most likely they never were. Most likely they were learned and fumbled into a shape I could express like some genetic inheritance of a stupid idea – passed down from one idiot to the next. At my best I can convert my stupidity into wisdom. At my worst I hate it, and it’s useless, my short memory means I can’t even locate its origin.

All I know is I hate the dumb fuck that convinced me of it. And so if I can hate the things I used to do, the ideas I used to spill confidently that should have been muttered regretfully then it makes sense that I can hate others for the things they do, and especially for the ideas they might have or have repeated. Cherished totems of dumb contemplation. The inextinguishable torch of bad ideas that will forever flicker as it’s exchanged between proud human hosts. What’s worse than an idiot? Someone who thinks they used to be an idiot – but aren’t anymore. In a clear moment I see it in myself. I’ll say things like ‘I can’t believe people think that’s true.’ Or ‘these fucken idiots.’ You can watch me do it. Watch me distance myself from ideas and actions that I find don’t align. I might have used to think a thing was true, or right, or just – but that was someone else’s idea. That was an idiot’s musing. I was the victim of dumb charm. And the perpetrator is to blame. If I could only remember who that idiot was. And so we have ‘Sara Jo’ – A search for the person responsible for all bad ideas. Cause it sure as hell isn’t me”.

Alex Cameron’s ‘Sara Jo’ is available on streaming services via Secretly Canadian.

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